The people behind EUQA
EUQA is built by a team that has run AI, data and change programmes inside large organisations, and now applies the same discipline at a size a small firm can actually adopt.
Matthew Atherfold — Technology & AI Delivery
20+ years leading data, engineering and AI transformation at Dell, Workday, Indeed and TE Connectivity, with deep experience in responsible AI adoption and multi-jurisdiction data governance.
Karen Atherfold — Revenue Enablement & GTM
20+ years in SaaS revenue enablement and change management at Klaviyo, Sprout Social, HubSpot, Salesforce and Dell across the US, Europe and APAC.
Barbara Raxter — HR & AI Transformation
Former SVP HR Services & M&A at Dell Technologies, advising global organisations on workforce transformation and responsible adoption of agentic AI.
Flavia Colombo — Go-To-Market & AI Advisory
Former VP Sales EMEA Mid Market at HubSpot, leading 250+ across the region, and an adviser on AI-first operating models for smaller firms.